From the site:
It's a sleeping bag! It's a stuffed toy! IT'S A SHARK! In an effort to make sharks (a very misunderstood animal that also happens to be one of my favorites) more cuddly, I designed and produced a prototype for the ChumBuddy. This 7 foot monster plush was 100% hand sewn (sewing machines hate me) from fleece and felt & contains about 30 lbs of poly-fill.If I wasn't so poor I would buy one of these in a heartbeat. Seriously, amazing.