Saturday, January 15, 2011

Size is a number. Confidence is a choice.

Alternative title: Prepare to Swoon

This video has already made the rounds, but I just had to share it. This video is full of win I don't even know what to say. Totally self-indulgent in the best way.

Carmakoma's new film "Boost your carma" is a vivid illustration of the curvy woman of today.

"The main character in the film is like the carmakoma woman. She feels free in her body, uninhibited by other people's opinions. With an understated decadence she is playing with the forbidden showing her bold femininity and her urge for life in a sophisticated and extremely sexy manner," says Heidie Lykke and Angelica Weiss, the two women behind carmakoma.

The film is created as a visual collage with a boost of feelings, states of mind, actions and expressions. The carmakoma woman likes challenges and to explore herself. However, she finds calmness and strength from inside. All of these qualities makes her beauty radiate. The gorgeous styles on her body establishes a balance between her inner and outer expression og you are not in doubt about her identity. She is a pioneer who is not afraid to use her femininity in her stride forwards. Like a modern Marilyn Monroe

In a celebration of the curvy woman the film is inspired by Helmuth Newton's classical and iconic fashion frames and an observing and sensual camera posture like the filmic portrait of "the perfect human" by the Danish film maker Jørgen Leth.
You can see the new look-book for the Spring/Summer Collection 2011 from Carmakoma here. I want this "leather-like" dress so bad. I would rock the shit out of it.

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